Los Angeles UGC / Branded Content / Vertical Video
Concept · Performance · Production

UGC
Creator

Performance-driven UGC and branded vertical video for brands — created by a professional on-camera performer who understands what happens both in front of the camera and behind it.

Request a Project →
Performance Shooting Editing Creative
01
The Creator

More than
on-camera
talent.

Gabriel Pablo Axarlian is a Los Angeles-based UGC creator and professional actor creating branded vertical video for brands. He combines performance, production, storytelling and subject-matter expertise in a single creative package.

His UGC work spans direct-to-camera advertising, branded storytelling, product demonstrations, scripted UGC performance, raw-footage delivery and creator-produced vertical video for paid social, organic social and brand campaigns.

Depending on the project, Gabriel can perform from a supplied brief, shoot brand-directed footage, edit a finished piece or take on a larger creative role from concept through final delivery.

That range is grounded in an unusually broad background: formal film training at USC, decades of performance experience, university teaching and a PhD in Economics.

What I Bring

One creator.
Multiple disciplines.

01

Performance

Direct-to-camera delivery, scripted work, character performance and improvisation informed by a lifelong background in acting.

02

Production

Vertical-video shooting with an understanding of framing, visual storytelling and camera language grounded in formal cinema training.

03

Editing

Creator-led post-production for campaigns requiring a complete finished asset rather than raw footage alone.

04

Expertise

PhD-level knowledge in economics with particular strength for business, finance, professional services and complex subject matter.

Selected Work

See the
work.

Different projects require different levels of creative involvement. These collections show the range of ways I work with brands — from performance and production to editing and multi-character execution.

01

Creator-Produced

Brand direction or supplied creative, executed through my own shooting, performance and editing.

Shot · Edited · Performed
02

Brand-Directed

Working from a client brief to deliver performance and footage that fits directly into a brand's production workflow.

Brief · Shoot · Perform
03

Split Screen

Multi-character vertical content requiring performance timing, continuity and production across multiple takes.

Multi-Character · Shot · Performed
Built for Communication

The work
behind the
work.

Effective branded content depends on more than simply appearing comfortable on camera. It requires an understanding of performance, story, audience and communication.

Gabriel studied Cinema-Television at the University of Southern California, giving him formal training in film and visual storytelling before his professional work expanded into economics, academia and digital content.

His performance background began much earlier. Through junior high and high school he performed in plays, improvisation and competitive acting events, including original pieces he wrote and performed himself. He earned multiple trophies across acting, improvisation and competitive speaking events.

Years later, university teaching added another kind of performance experience: standing in front of a room, commanding attention and making complicated ideas understandable.

Film BA in Cinema-Television, University of Southern California
Performance Acting, improvisation, original performance and competitive speaking
Academia Five years teaching economics at California State University, Northridge
Economics PhD in Economics, University of California, Santa Cruz
Subject-Matter Depth

Credibility
when the
message matters.

Some products need more than a compelling face. They need a creator who can understand the material.

With a PhD in Economics and extensive experience teaching economics, Gabriel is particularly well suited for brands operating in finance, fintech, business, technology, professional services and other categories where credibility and clear explanation matter.

That expertise allows him to understand sophisticated briefs, communicate technical ideas naturally and deliver material with authority rather than simply memorizing unfamiliar terminology.

Projects & Rates

Built around
the project.

Every campaign is quoted individually based on what the project actually requires.

Pricing reflects creative scope, deliverables, production requirements, editing, revisions, turnaround and the experience required to execute the work at a professional level.

Usage is quoted separately when applicable. Paid advertising, extended licensing, whitelisting, exclusivity and other usage rights should be included when requesting a quote.

Professional creator budgets are prioritized.

Very limited-budget opportunities may not be a fit. Include your proposed budget when reaching out and I will evaluate the project based on its complete scope.

Work With Me

Start a
project.

Tell me about the brand, what you need, how the content will be used and the budget you have allocated. I will review the scope and respond with next steps.

GAXARLIAN@GMAIL.COM
Please include intended usage, deliverables, timing and proposed budget whenever possible.